Glossary of Digital Terms
Plain-English explanations of the web development, AI, and digital marketing terms we use every day, so you always know exactly what we mean.
The part of a webpage visible to a visitor before they scroll down.
A conversational tool powered by artificial intelligence that understands and responds to customer queries automatically.
A set of rules that lets different software systems talk to each other and share data.
The server-side part of a website or app that handles logic, databases, and data processing.
The percentage of visitors who leave a website after viewing only one page.
The visual and verbal elements, such as logo, colours, and tone of voice, that define how a business is recognised.
Software such as WordPress that lets you create and manage website content without writing code.
The percentage of visitors who complete a desired action, such as making a purchase or submitting a form.
A system for managing a business's interactions with current and prospective customers.
A mobile app built to run on both iOS and Android from a single shared codebase.
A shared set of reusable components and standards used to build consistent digital products.
The address, for example forge9x.co.uk, used to find a website on the internet.
The buying and selling of goods or services through a website or app.
A measure of how actively an audience interacts with content, such as likes, shares, and comments.
The part of a website or app that users see and interact with directly.
Building both the frontend and backend of an application.
The service that stores a website's files on a server so it can be accessed online.
Identifying the search terms your customers actually use, so content can be optimised to match.
A standalone web page designed for a specific marketing campaign or goal.
A branch of AI where systems learn patterns from data to make predictions or decisions without being explicitly programmed.
Designing a website or app for mobile devices first, then adapting the layout for larger screens.
An AI technique that allows computers to understand and respond to human language.
Optimising individual web pages, such as content, titles, and images, to help them rank higher in search results.
Website visitors who arrive via unpaid search engine results, rather than paid ads.
A website built to behave like a native mobile app, including offline access and push notifications.
A web design approach that makes a site look and work well on any screen size.
Software delivered over the internet on a subscription basis, rather than installed locally.
The practice of improving a website so it ranks higher in search engine results.
The visual elements a person interacts with on a screen, such as buttons and menus.
How a person feels when using a website or app, including ease of use and overall satisfaction.
A simple visual blueprint of a webpage's layout, used before design and development begin.
A popular content management system used to build and manage websites.